Shelley Homes
Shelley Homes is the brand behind Shelley Slee from RE/MAX Midlands. The website is built to market the client’s properties and social media is used for further advertisement.
TBD
Revenue to Date
TBD
Views to Date
TBD
Return On Investment
TBD
Units Sold to Date
Overview
The Pietermaritzburg Property website was built to advertise the current property listings of Shelley Slee from RE/MAX Midlands, through the independent brand, Shelley Homes.
Advertising Platforms Levereged
Technology Leveraged
- WordPress
- SEO (RankMath & Monster Insights)
- Google Search Engine
- Google Analytics
- Property Management CRM
Challenges
- Real estate campaigns on Google are too costly, due to high competition from big spenders like Property 24 and Private Property.
- The real estate target audience is quite a tough client base and lead generation is not easy.
Strategies
Web Design
We used WordPress along with a custom real estate system to design a highly effect property portfolio website. The design attempts to direct client’s to make enquiries to Buy/Sell and provides important information along the way. We use our outward marketing efforts to direct clients to the site.
Facebook and Instagram
Using raw content provided by the client, we design effective social media graphics & posts to attract clients to follow and support the Shelley Homes brand, as well as to direct them to the Pietermaritzburg Property website where they will become converting customers.
YouTube
We use YouTube for all video content. This boosts the client’s brand awareness and digital presence and allows us maximize the reach of the client’s content.
About The Client
Shelley Slee is a Professional Real Estate agent at RE/MAX Midlands, and owns the brand “Shelley Homes”.
Headquarters
RE/MAX Midlands, Pietermaritzburg.
Industry
Real Estate
Services Rendered
Domain
Hosting
Web Design
SEO
Graphic Design
Social Media Marketing
Property Management
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Check out Our Work (We Love Showing It Off)
Photography
Company name & Description
We created a custom landing page on WordPress that integrated with the client’s ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page,
Photography
Company name & Description
We created a custom landing page on WordPress that integrated with the client’s ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page,
Photography
Company name & Description
We created a custom landing page on WordPress that integrated with the client’s ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page,