Michael Dunnett - Portfolio
Michael Dunnett is a Portfolio Based Website that shows of the skills of an individual that generates interest online and builds trust for the individual which in turn will bring in more clients.
1.6k
Google Impressions
1k
Total Clicks
100x
Return On Investment
10k
Generated after just 4 months
Overveiw
Michael Dunnett Portfolio was created as a portfolio site to sell trustworthiness and professionalism.
Advertising Platforms Levereged
Technology Leveraged
- WordPress
- Google Analytics
- Calendly
- Facebook Pixel
Challenges
- Ranking for a broad term like photography in a saturated market proved tough.
- The Budget was not enough to climb out from the shadow of big brand spenders
- The Site underwent a revamp throwing out all existing analytics.
Strategies
Facebook and Instagram
We utilized the client’s portfolio to create engaging instant experiences on Facebook and Instagram to create organic advertising.
YouTube
Our strategy included increasing brand awareness through YouTube and social prospecting campaigns.
Landing Page Redesign
We created a custom landing page on WordPress that integrated with the client’s ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page,
About The Client
Michael Dunnett is a Professional Real Estate Photographer in Amanzimtoti.
Headquarters
Amanzimtoti
Industry
Photography
Services Rendered
Landing Page Redesign
Organic Marketing