Michael Dunnett - Portfolio

Michael Dunnett is a Portfolio Based Website  that shows of the skills of an individual that generates interest online and builds trust for the individual which in turn will bring in more clients.

1.6k

Google Impressions

1k

Total Clicks

100x

Return On Investment

10k

Generated after just 4 months

Overveiw

Michael Dunnett Portfolio was created as a portfolio site to sell trustworthiness and professionalism.

Advertising Platforms Levereged

  • Google
  • Instagram
  • Facebook
  • Twitter

Technology Leveraged

  • WordPress
  • Google Analytics
  • Calendly
  • Facebook Pixel

Challenges

  1. Ranking for a broad term like photography in a saturated market proved tough.
  2. The Budget was not enough to climb out from the shadow of big brand spenders
  3. The Site underwent a revamp throwing out all existing analytics.

Strategies

Facebook and Instagram

We utilized the client’s portfolio to create engaging instant experiences on Facebook and Instagram to create organic advertising. 

YouTube

Our strategy included increasing brand awareness through YouTube and social prospecting campaigns.

Landing Page Redesign

We created a custom landing page on WordPress that integrated with the client’s ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page,

About The Client

Michael Dunnett is a Professional Real Estate Photographer in Amanzimtoti.

Headquarters

Amanzimtoti

Industry

Photography

Services Rendered

Landing Page Redesign

Organic Marketing

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